He asks a question. It sounds reasonable. You start to answer it. Stop. Ask why he's asking. That's the move. That's the whole thing.

Why three words work when full sentences don't.

The framing tactic requires you to answer the question. Once you answer—once you accept or reject whatever binary he's presenting—the conversation is already on his terms. He has the frame.

'Why are you asking me that?' doesn't step into the frame. It stands outside of it and asks what the frame is doing there. It's not a refusal to engage. It's a request for information—the kind he doesn't want to give, because giving it would require revealing what the question was designed to accomplish.

When he asks a question that sounds simple, the answer he wants is rarely the point. The premise he needs you to accept before you answer—that's the point. 'Why are you asking me that?' makes him explain the premise instead of hiding it inside the question.

What happens when you use it.

Most common response: 'It's a simple yes or no question.' Now you know. He needed a yes or no. He needed you to accept one of exactly two acceptable answers. That word 'unproductive' will come next. Unproductive, in this context, means you accepted his frame. Unproductive means you didn't.

Another common response: escalation. 'Why do you always do this?' The escalation is information. He reached into the bag because the first move didn't work.

Other phrases that do the same thing.

'I need clarification on that.' Calm. Specific. Unarguable. Anyone in any conversation can ask for clarification. The fact that he responds badly to it tells you something.

'According to whom?' When he makes a claim about what any reasonable person would think—ask according to whom. His assertion is an opinion, not a fact. Make him own it as one.

'Can you say more about that?' Asks him to expand on the premise rather than letting it sit as a given. Polite, even. Still devastating to the tactic.

On repeating what he says.

There's another move worth keeping nearby: just repeat what he said. 'So what you're saying is...' and then the actual content, in plain language. You're not editorializing. You're not arguing. You're just making his logic audible. Often that's enough. When his argument is reconstructed in plain language without the emotional loading, it sounds different. Sometimes to him too.

You don't have to win the argument. You just have to stay outside his frame long enough that the argument reveals what it actually is. Three words. That's where it starts.