merch

The Priority Cap

A reminder, disguised as a very good hat. The Priority Cap is cut from premium washed cotton in a soft ivory finish, with tonal topstitching, a subtly frayed brim, and an adjustable back strap finished with metal hardware. The front is embroidered with #mefirst—a small declaration for women getting considerably better at putting themselves back on the list. Relaxed, feminine, and intentionally understated, it’s designed to move easily from tennis court to errands, lunch, travel, and the kind of morning where doing less and feeling great is the entire plan.

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$46.00